Problem statement

The problem statement of the research study is to analyze customer preferences in Hyundai Motors and identify the factors that influence their decision-making process while purchasing a car. This study aims to provide insights into the customers' preferences regarding different aspects such as design, features, pricing, after-sales service, and brand image. By understanding these factors, Hyundai Motors can develop strategies to retain existing customers and attract new ones, which would ultimately lead to increased sales and revenue.
The research study will use both qualitative and quantitative research methods to collect and analyze data. The findings of this study will be useful not only to Hyundai Motors but also to other players in the automotive industry. Furthermore, this study will contribute to the existing literature on customer preference and decision-making in the automotive industry, thus filling the gap in the current research.

Goals

The objective of the research study on analyze customer preference for Hyundai Motors is to understand and evaluate the factors that influence customers' preferences towards Hyundai Motors. The research aims to identify the key factors that customers consider while making a purchasing decision and the factors that contribute to customer satisfaction and loyalty towards Hyundai Motors.
The research study also aims to analyze the current market trends and competition in the automotive industry, particularly in the segment that Hyundai Motors operates in. By conducting a comprehensive analysis of customer preferences, the research study seeks to provide insights into areas where Hyundai Motors can improve its products and services to better meet the needs and expectations of its customers.
Overall, the objective of this research study is to provide Hyundai Motors with valuable information that can help it improve its market position and better serve its customers, leading to increased customer satisfaction, loyalty, and profitability.
To determine why Hyundai facing loss in Indian market.
Find the expectations of customer form Hyundai
To find problem facing by customer of Hyundai.
How Hyundai comeback in the Indian market.
Reasons behind loss of Hyundai’s car.
Taste and preferences of customers in Indian market.